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The Birds

Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand & specialty French macaron bakery. The name, WE THE BIRDS, is a nod to the sisters' transient upbringing and global perspective.

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We The Birds just released their Wellness Collection macaron bundle to nourish the body, mind and soul. These days you miss the three H's: high fives, handshakes and hugs. In lieu of those moments, send your most-missed friends the gift that keeps on living—the brand new Wellness Collection from local We The Birds. A collab with essential oil and wellness specialist Chelsie B. Richard, the three piece bundle includes We The Birds' new essential oil that's blended to help with everyday balance, purity and calmness. Ready to roll on the skin, the aromatic Everything oil arrives with a self-love affirmation card and handcrafted macarons infused with healthful ingredients like grapefruit and pink pepper to purify and copaiba, lavender, rosemary and dark chocolate to calm. We all need a helping hand.

Local Profile Collin County

When asked to explain how We the Birds came to be, Natalie and Sarah Knowlton exchange considering looks. The Knowltons, who are often mistaken for twins, have arrived at their brand-new, still-being-unwrapped headquarters in coordinated athleisure. Natalie, who has a degree in accounting and finance, has tied her hair back, accentuating her sharp cheekbones. Even sitting still, her hands flutter with energy. Sarah, a former web designer at Neiman Marcus, is more serene. She changes her hair like most people change shoes; currently it’s choppy and bone-white. The sisters live in step with each other, sharing their home, their business and their brand. They even shared their spot on D Magazine’s 2017 list of most stylish people.

D Magazine

29-year-old Natalie Knowlton, one of the founding sisters behind lifestyle blog and online macaron bakery We the Birds, has stuck to the same morning wellness ritual for the past decade. “It helps reduce anxiety going into my day,” says Knowlton. “I get my best work done in the morning hours — the calm before the chaos.”

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