29-year-old Natalie Knowlton, one of the founding sisters behind lifestyle blog and online macaron bakery We the Birds, has stuck to the same morning wellness ritual for the past decade. “It helps reduce anxiety going into my day,” says Knowlton. “I get my best work done in the morning hours — the calm before the chaos.”
There are macarons and then there are WE THE BIRDS macarons. Big Difference. The brains behind the lifestyle brand, sisters Sarah and Natalie Knowlton, have managed to bring some stylish flair to everyone's favorite trending sweet.
Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and specialty French macaron bakery. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, and of course, the USA. At some point, we started referring to ourselves as “birds” because we were always in "flight". Our personal style and global perspective is a reflection of our transient upbringing.