When asked to explain how We the Birds came to be, Natalie and Sarah Knowlton exchange considering looks. The Knowltons, who are often mistaken for twins, have arrived at their brand-new, still-being-unwrapped headquarters in coordinated athleisure. Natalie, who has a degree in accounting and finance, has tied her hair back, accentuating her sharp cheekbones. Even sitting still, her hands flutter with energy. Sarah, a former web designer at Neiman Marcus, is more serene. She changes her hair like most people change shoes; currently it’s choppy and bone-white. The sisters live in step with each other, sharing their home, their business and their brand. They even shared their spot on D Magazine’s 2017 list of most stylish people.
29-year-old Natalie Knowlton, one of the founding sisters behind lifestyle blog and online macaron bakery We the Birds, has stuck to the same morning wellness ritual for the past decade. “It helps reduce anxiety going into my day,” says Knowlton. “I get my best work done in the morning hours — the calm before the chaos.”
Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and specialty French macaron bakery. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, and of course, the USA. At some point, we started referring to ourselves as “birds” because we were always in "flight". Our personal style and global perspective is a reflection of our transient upbringing.