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6/5/17

The Alexan x Kyle Steed

Custom macarons for one of Dallas' most recognizable artist's mural unveiling
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written by:
We the Birds

We often remind ourselves that macarons are perfectly imperfect. Not a single batch the same or even a single shell.  But it's this imperfection that keeps us challenged and hungry to make more to perfect our craft.

Upon receiving an order from Reed & Co. to create custom macarons for artist Kyle Steed's latest mural unveiling at THE Alexan (new downtown Dallas apartment complex), we immediately hit the internet to do our research. Come to find out, Kyle Steed is one of the most recognizable artists in Dallas.... famous for his Dallas City Mural and Oak Cliff Coffee mural.... Here we stood faced to design custom macarons that evoked a fraction of what one might feel when they see one of Steed's murals. When I came across the below quote by Kyle Steed from a Dallas News interview, I felt assured that so long as we put our best 'creative hats' forward, our macarons would stand the test (or so we hope).

"I'm drawn to the imperfections in my drawing process, because it resonates with our lives. Everything isn't clean and symmetrical," he says. "It doesn't look perfect; it's not meant to be." 

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We the Birds

Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and luxury French macaron bakery. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, Venezuela, Cambodia, Thailand, France and of course, the US of A.  Our personal style and global perspective is a reflection of our transient upbringing. 

Now based in Dallas, TX, we established WE THE BIRDS through a shared love of fashion, design, travel and French macarons. What started as a creative outlet for two sisters, has blossomed into a multi-faceted business. Sarah’s professional background (with industry experience in fashion, design, & photography) combined with Natalie’s culinary prowess and professional business experience sets us apart from our competitors and makes us a uniquely dynamic duo.

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