Our TIPS for creating awesome content

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We the Birds

Tip #1

Define & Concept

Take some time to iron out the details for the project. We always have a mini brainstorm sesh before we begin creating. Write down the project details and all of your ideas on paper, so you can plan out your photo shoot:

  • What is the brand's goal?
  • What is the subject matter? (product)
  • What is the creative concept?
  • What kind of shots do we want to capture? (video? stills? Insta-story?)
  • Plan out your photoshoot

Tip #2

Post-Production: Compose & Crop Images

After you've shot your images, the post-production process begins. We encourage you to find and create your own style / aesthetic for your images. The last step of the post-production process is KEY for producing high-quality content across all platforms. We always crop our images appropriately for the platforms we use most:

  • Instagram: square (or vertical)
  • Blog: horizontal

Cropping gives us the opportunity to re-compose the image. Sometimes a raw image may seem boring as-is, but cropping in on a certain part can make the final image a winner!

Watch the video below for more!


This video was made specially for The8App. The8App believes that every single person on the planet in an influencer. This app connects YOU with the brands you love, giving you the opportunity to earn money for the content you create and share on your social platforms. In addition, the app gives users the opportunity to give back and make a social impact— The8App has partnered with over 100 non-profits such as Charity:WaterZanaAfricaPencils of Promise, and the Acumen foundation to allow users the ability to freely donate all or a portion of their earnings to causes that can have a greater social impact on the world.

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French Macarons by WE THE BIRDS

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We the Birds

Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and luxury French macaron bakery. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, Venezuela, Cambodia, Thailand, France and of course, the US of A.  Our personal style and global perspective is a reflection of our transient upbringing. 

Now based in Dallas, TX, we established WE THE BIRDS through a shared love of fashion, design, travel and French macarons. What started as a creative outlet for two sisters, has blossomed into a multi-faceted business. Sarah’s professional background (with industry experience in fashion, design, & photography) combined with Natalie’s culinary prowess and professional business experience sets us apart from our competitors and makes us a uniquely dynamic duo.

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