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1/10/19
A letter from the founders

New Year, Natural You

Sponsored by:
written by:
We the Birds

We start 2019 off with a mega macaron-sized thank you to each and every one of you. We wouldn't be here without you.  The "WE" was intentional when we named our brand because we believe we are all birds, just as we are all human. Without your support, we would just be two birds... sisters (and a team of talented peeps) creating stuff, wearing clothes and making macarons... talking to ourselves 😉

Looking Back

2018 was a memorable year for us, in both our professional and personal lives (the two are intrinsically linked). It was a year of projects and progress. We immersed ourselves in a world of construction: renovating a new home and completing the build out of our very own WTB HQ and commercial kitchen space. With no instruction manual and no prior experience, we relied heavily on each other (and our loved ones) for support and fearlessly pushed our way through the months of headaches, mess, and costs of construction.

We tend to learn everything the hard way... by screwing up. But we did it. We brought life to a vacant building (light, AC, windows, a door with a sign, and an ADA compliant restroom). We sanded every wall in our home and painted them with endless coats of white paint. We moved into our new house in April. And we moved again into our new HQ in July.    

After the construction dust settled, we entered a cumbersome transition period. The latter half of 2018 was spent adjusting as best we could to all the newness and change we brought upon our crazy selves. We've had to be extremely flexible and forgiving as we learn to adapt to our new environments while working tirelessly to keep up with growing demand, new projects, and scaling our business. There is no road map for this sh*t. We simply [tried to stay] laser-focused on our goals and kept doing, kept moving, kept working until the ground beneath our feet started to settle.

Looking Forward

We welcome the start of 2019 with open arms. We feel energized by the challenges and accomplishments of 2018. We are excited to transition OUT of the "transition period" and really focus on what we do best in our role as creators. We are growing... ready or not. This year we will take WETHE BIRDS national— You will be seeing and hearing a lot more from us... while, of course, continuing to serve up our daily dose of fresh fashion + French macarons. WE THE BIRDS Macarons will launch a brand spanking new e-commerce website and national shipping coming very soon.

While growth and expansion are at the forefront of our minds, we also find ourselves feeling reinvigorated by our founding principles and the root of who we are as a brand. We started WE THE BIRDS as a creative outlet— a platform where we can freely explore and share our creations, our personal style, art, designs, thoughts and endless commentary... Our brand name is a nod to our transient upbringing which has undoubtedly formed our personal style and global perspective. Three years since starting WE THE BIRDS, our mission and founding principles remain the same:

Founding Principle

We believe that we, the people, relate to one another by honoring the universal human experience that unites us and we connect with one another by celebrating the differences that make each of us unique— same but different, we are all "birds of a feather."

Mission

Establish WE THE BIRDS as an outstanding source of inspiration for all to fearlessly explore their own sense of style (and ultimately develop a strong sense of self)!

We make things look good.

create | inspire | empower

WE THE BIRDS— a trusted source of inspiration that celebrates personal style & individuality while honoring our universal humanity.
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We the Birds

Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and luxury French macaron bakery. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, Venezuela, Cambodia, Thailand, France and of course, the US of A.  Our personal style and global perspective is a reflection of our transient upbringing. 

Now based in Dallas, TX, we established WE THE BIRDS through a shared love of fashion, design, travel and French macarons. What started as a creative outlet for two sisters, has blossomed into a multi-faceted business. Sarah’s professional background (with industry experience in fashion, design, & photography) combined with Natalie’s culinary prowess and professional business experience sets us apart from our competitors and makes us a uniquely dynamic duo.

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