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3/31/17

Knowlton in Knowlita

A brand that claims: "100% Comfy AF".... and its true

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I have and always will be a sucker for grey sweatshirts. After two years of living in and wearing out my Bella Canvas grey-acid sweatshirt, I finally found a replacement! Meet Knowlita, the Soho-based lifestyle brand that designs statement art and apparel. Maybe it's the name or maybe it's the bad*ss brand the founder (Quincy Moore) established, but something about Knowlita feels kindred. Take it from a self-proclaimed sweatshirt-connoisseur, the Knowlita sweatshirt is a must-have. If you don't believe me, trust the details from the website:

GREY • 52% COTTON + 48% POLYESTER • 100% COMFY AF • SCREEN PRINTED

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credits

French Macarons by WE THE BIRDS

La La Land sweatshirt // Knowlita via SAKS

Ripped black jeans // Missguided

Silver metallic sneakers // Steve Madden

Prior to founding WE THE BIRDS, her professional experience was in accounting/finance. After being diagnosed with Celiac Disease, she fell in love with French macarons (because they are a naturally, gluten-free dessert). She spent several years mastering the delicate art of making macarons and developing her own unique recipe. Natalie fancies herself more of a "foodie" than a baker. Nonetheless, she is the founder and creator of WE THE BIRDS | Macarons recipe and is known for creating innovative flavor profiles. In her role as Macaron Director, she leads our team of talented bakers.