We the Birds

creators: life + style + macarons

Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and luxury French macaron bakery. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, Venezuela, France and of course, the US of A.  We were in constant "flight" and at some point, we started referring to ourselves as “birds”. Our personal style and global perspective is a reflection of our transient upbringing. We have formed the belief that we, the people, connect with one another by celebrating the differences that make each of us unique and we relate to one another through our universal human experience— same but different, we are all "birds of a feather."

In 2015, Natalie joined Sarah in Dallas, TX where we set down digital roots by founding WE THE BIRDS inspired by a shared love of fashion, design & travel. What started as a creative outlet for two sisters to merge their interests, has blossomed into a multi-faceted business. Sarah’s professional background (with industry experience in fashion, design, & photography) combined with Natalie’s culinary prowess and professional business experience sets us apart from our competitors and makes us a uniquely dynamic duo. Our goal is to establish WE THE BIRDS as an outstanding source of inspiration for all to explore their own sense of style (and ultimately develop a strong sense of self)!

WE THE BIRDS | Life + Style Creators

We specialize in creating high-quality visual content and leveraging our reach to promote a carefully curated selection of partners. As influencers, we offer our partners the ability to market their products on our platform(s) by activating our established reach and dedicated following. Additionally, WE THE BIRDS is unique amongst our competition in that we produce all content in-house— we have cultivated and trained a small team of creative producers which allows us to offer services akin to those of a boutique creative agency.


WE THE BIRDS | Macarons

A luxury French macaron bakery specializing in custom orders, gifts and catering events. We aim to deliver the most innovative and beautiful French macaron experience to our customers. Our macarons are handcrafted in small batches with real ingredients and no preservatives. Pick up and delivery available in Dallas, TX.  Nationwide shipping coming soon…


Sarah is the visionary behind the brand's identity and visual content. She leads WE THE BIRDS’ creative department and has cultivated a small team of talented creative producers. In her role as Creative Director, she also oversees the design and visual production of WE THE BIRDS | Macarons. Sarah's credibility in the creative industry is backed by her degree in Fine Art accompanied by her professional experience in fashion, graphic design & photography (having worked in the creative department for national retailer, Neiman Marcus, for the better part of her career).


Design Consultant
Bergdorf Goodman, 2016 - 2017

Senior Designer
Cusp by Neiman Marcus, 2011 - 2017

BA Studio Art
BA French Language

College of the Holy Cross, 2010

Professional Skills

Graphic Design, Web Design, Styling, Art Direction. Photography, Creative Production

Graphic Designer, Sagittarius, Shopping Addict, Magic Seeker, Legolas Lover, Reality-TV Buff, Hair Changer, Junk Food Eater, Dreamer, Mythology Buff, See-Gooder.........

Posts by Sarah


Prior to founding WE THE BIRDS, her professional experience was in accounting/finance. After being diagnosed with Celiac Disease, she fell in love with French macarons (because they are a naturally, gluten-free dessert). She spent several years mastering the delicate art of making macarons and developing her own unique recipe. Natalie fancies herself more of a "foodie", than a baker. Nonetheless, she is the founder and creator of WE THE BIRDS | Macarons recipe and is known for creating innovative flavor profiles. In her role as Macaron Director, she leads the our team of talented bakers.


BA International Business; Asian Studies Minor
College of Charleston, 2012

Foodie, Aquarius, Do-Gooder, Saving Addict, Believer, Traveler, Rationalist, Runner, Optimist, Asia-Lover, Gluten-Free Eater, Imbiber...

Posts by Natalie