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We the Birds

a lifestyle brand founded by sisters.

life + style + macarons

WE THE BIRDS is a source of inspiration known for celebrating personal style & creativity while honoring our universal humanity birdness.

We are creators. We specialize in producing high-quality, editorial content and visual story-telling from our unique point-of-view. By activating our creative services and trusted referral, our partners gain access to our dedicated following and creative content.

WE THE BIRDS is a lifestyle brand in the most genuine sense— the brand is interdependent on its founders’ in a deeply personal way. Our influencer status is a natural result of our social media presence. Our professional and personal lives are integrated which gives an authentic glimpse at our way of life.

What we do

Content Creators

We specialize in producing high-quality, editorial content and visual story-telling from our unique point-of-view. By activating our trusted referral, our partners gain access to our dedicated following and creative content.  We have cultivated a small team of creative producers which allows us to offer our partners content creation services and licensing.

work with us

Macaron makers

Specialty French Macaron Bakery

We specialize in bespoke creations, luxury gifts and catering for high-end events. Heralded as deliciously edible art, our French macarons are inspired by seasonal trends, fashion runways and culinary innovation. Every macaron that leaves our kitchen is artfully crafted and infused with flavor.

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About

The Founders Birds

Sisters, Sarah + Natalie, are the founders of WE THE BIRDS, a lifestyle brand based in Dallas, TX. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, Venezuela, France and of course, the USA.  In constant "flight", we started referring to ourselves as “birds.” Our personal style and global perspective is a reflection of our transient upbringing.

In 2015, Natalie joined Sarah in Dallas, TX where we set down digital roots by founding WE THE BIRDS. We established our brand inspired by our shared interests in fashion, visual arts, travel and living authentically. What started as a creative outlet for two sisters, has blossomed into a multi-faceted business combining our talents and interests. Sarah’s professional background (with industry experience in fashion, design, & visual art) complemented by Natalie’s culinary prowess and professional business experience makes us a uniquely dynamic duo.

Influence

WE THE BIRDS is a lifestyle brand in the most genuine sense— the brand is interdependent on its founders’ in a deeply personal way. Our influencer status is a natural result of our social media presence. Our professional and personal lives are integrated which gives an authentic glimpse at our way of life (as both humans and entrepreneurs).

Misson

same but different. better together.

Same= We're all birds.

Different= We're all unique.

Together— We're better.

Our life experiences led us to form this philosophy: we, the people, relate to one another through our universal human experience but we really connect with one another by celebrating the differences that make each of us unique— same but different, we are all "birds of a feather"... and we're better together.

our team

Natalie

Co-Founder & Macaron Director

Prior to founding WE THE BIRDS, her professional experience was in accounting/finance. After being diagnosed with Celiac Disease, she fell in love with French macarons (because they are a naturally, gluten-free dessert). She spent several years mastering the delicate art of making macarons and developing her own unique recipe. Natalie fancies herself more of a "foodie" than a baker. Nonetheless, she is the founder and creator of WE THE BIRDS | Macarons recipe and is known for creating innovative flavor profiles. In her role as Macaron Director, she leads our team of talented bakers.

Aquarius, Foodie, Believer, Traveler, Rationalist, Runner, Optimist, Asia-Lover, Gluten-Free Eater, Saver, Imbiber, Do-Gooder...

Posts by Natalie

Sarah

Co-Founder & Creative Director

Sarah is the visionary behind the brand's visual identity and daily content. She leads WE THE BIRDS’ creative department, a small team of talented creative producers. In her role as Creative Director, she also oversees the design and visual production of WE THE BIRDS | Macarons. Sarah's credibility in the creative industry is backed by her degree in Fine Art accompanied by her professional experience in fashion, graphic/web design, art direction & photography.

Sagittarius, Magic Seeker, Legolas Lover, Graphic Designer, Shopping Addict, Reality-TV Buff, Hair Changer, Junk Food Eater, Dreamer, Mythology Buff, See-Gooder.........

Posts by Sarah

Emily

Creative Assistant & Photographer

Born and raised in a small East Texas town, Emily always knew she was a big city girl. Having started two businesses of her own, she knew her career needed to be in a creative setting. Emily moved to Dallas in the fall of 2016. Shortly after, she met the ‘birds” by giving them one of her illustrations. Thanks to her experience in photography, art and fashion, she landed an internship at WE THE BIRDS which led to her solidifying a full-time position. In her role as Creative Assistant, Emily brings her overwhelming love of fashion and all things artistic to the table everyday. She is also a bird. Follow Emily on Instagram!

artist. fashion obsessed. thrift store regular. lover. friend to all. smiles constantly. woman of faith. Sarah calls me a saint because I was born on All Saint's Day.

Posts by Emily