The birds

Sisters, Sarah + Natalie Knowlton, are the founders of WE THE BIRDS — a lifestyle brand and luxury French macaron bakery. We have built our brand through a shared love of fashion, design and travel. We grew up all over the world, moving over 17 times and living in many countries including: Singapore, Australia, and of course, the USA.  At some point, we started referring to ourselves as “birds” because we were in constant "flight". Our personal style and global perspective is a reflection of our transient upbringing.

We aim to establish this platform as a source of inspiration for all to explore their own sense of style! Same but different; we like to celebrate the differences that make each of us unique, while acknowledging our universal humanity. We believe that all humans are "birds of the same feather," which ultimately, unites us.